3 Tips for SEO Content Writing

If you are struggling with writing for your company, here are 3 tips for SEO content writing. With so many different industries out there, it may be hard to determine how to use content writing to its full potential.

Ultimately, there are plenty of steps and tips to use to create the best content writing. Practice always makes perfect when it comes to writing.

3 tips that IT Edge SEO utilizes are:

• Proper keyword research
• Calls to action
• Taking advantage of tools available

These three tips are great for beginner copywriters looking to get a jump start on writing for their business or for others.

Continue reading to learn more about these tips below.

Tip 1: Keywords for SEO Content Writing

What comes first before any writing is keywords, or more specifically keyword research. 

Keyword research is determining the topic you want to write about and finding keywords for it to match your company. It is the process of finding which keywords your potential customers might search for when they need your service.

Keyword researching lets you know what topics work best on Google. So, when you use the right keyword for your content or blog, it will make you rank higher on Google.

Additionally, there are a number of tools you can use to find keywords:

• Semrush
• Google Search Console
• Moz Keyword Explorer

These tools give users the ability to see what words customers type in when searching for a service. 

However, one thing to remember is to never keyword stuff. If you overuse your keyword, it will only cause harm to all the content you wrote. Staying within the limit depends on the length of your text. 

Shorter texts require less keywords, while longer texts require some more. 

Therefore, choosing a specific keyword for your content is crucial.

Tip 2: Call to Action

Luckily, call to action phrases can be inserted both in writing and within your website. That means including the phrases in your content and as “buttons” that customers can click on your website to receive service.

Some call to action phrases are:

• “Continue reading to learn more”
• “Subscribe to our newsletter”
• “Contact us for more information”

These phrases make readers feel compelled to do something during or after finishing your content. 

After all, customers are visiting your website for a reason. Make them continue to stay by making them more intrigued about what you are offering.

Tip 3: Utilize Your Tools

Remember those keyword research tools that you should use? Well, there are a variety of other tools available to help make your content writing even better.

One simple and free example of an all-purpose tool is Yoast. Yoast helps to make sure your website content is fully optimized to draw in your target audience.

If you use the WordPress platform for your site, a Yoast plug in is available to double check your writing before it hits the web.

For instance, it makes sure:

• Your writing is not too long
• That you are not keyword stuffing
• That your text is easy to read and understand
• And much more!

Yoast is a multi-faceted tool that is simple for any beginner to use. Use all the resources at your disposal to make your writing the best!

Connect with IT Edge SEO for More SEO Content Writing Help

Ironically, all the tips listed above are what IT Edge SEO professionals use as well to create the best content writing for our clients.

These 3 tips for SEO content writing are just the tip of the iceberg. There’s so much more to content writing, but that’s why companies like IT Edge SEO exist to help!

You don’t have to write alone. Contact IT Edge SEO today to learn more!