Among the variety of copywriting services available, industry-based copywriting is what can really drive your business online.
What is industry-based copywriting? Well, in simple terms it’s writing on your websites or social media platforms that are tailored specifically to the industry that you cater to.
So, if you’re a dentist, run a coffee shop business, are a part of a law firm, or otherwise, then you can greatly benefit from having copywriting services that fit seamlessly into your image.
Choosing the right style and tone of your writing makes a huge difference. Additionally, using the right keywords and phrases for your industry allows you to bring more traffic to your website–which is the big goal.
If you’re interested in learning more, keep reading below.
The Basics of Copywriting
Copywriting services are meant to enhance your business online and promote your brand, image, marketability, and reputation.
Having engaging content and strong readability levels makes it all the more important when your audience interacts with your page.
Furthermore, it’s not just about the content. It’s about the keywords and phrases we use to draw searchers into your site and stay there once they read your copy.
The writing needs to target the specific wants and needs of a company’s image. What are you trying to come across as online?
For example, if you run a law firm, the type of copy you may require resides on the side of professional, serious, and straightforward. You need to prove that your clients need you and what you can do to help them.
On the other hand, if you own an independent coffee shop in a college town, you may want to come off as fun, clever, or playful in your writing. College students, professors, and well, everyone enjoys a good cup of coffee and a positive attitude.
As a copywriting team, it’s our job to dissect what your business represents and develop a type of copy that works well!
Benefits of Industry-Based Copywriting
There are many benefits when it comes to industry-based copywriting, and we’ve seen it happen firsthand.
As an experienced company based in West Chester, IT Edge SEO wants to put your business on the map of the online world through words.
Some key benefits include:
- Uniqueness: In conjunction with image, establishing the right kind of copy can make you unique. It makes you stand out from the rest in your industry and can earn you clients because of it.
- Clientele: Industry-based copywriting attracts the types of clients you are looking for. Indeed, it’s great when everyone can find your page, but it’s even better when you get clients who need your services through the pull of copywriting.
- Memorability: Through marketing and posting blogs, photos, or messages online, iconic types of copy become memorable in the eyes of readers. Indeed, memorability draws them in and earns your business followers, likes, comments, and more on your marketing platforms–thus, driving traffic.
- Professionalism: Although not all businesses require the utmost professionalism when it comes to copywriting, being professional still flows through your work because it shows that someone took the time to find copywriting that works for you. It’s impressive!
Overall, copywriting meant for your industry can be a game changer. It’s worth considering whether you are a brand new business or have been established in the area for many years.
Connect with IT Edge SEO Today
If you understand the importance of industry-based copywriting or want to learn more about our services, connect with IT Edge SEO today.
With clients from all different industries, we know how to make you stand out from the rest. Get the ball rolling by messaging us today.