SEO analysis can be considered one of the most important aspects of digital marketing. The impact it can have on a company’s success and growth is enormous.

SEO, also known as Search Engine Optimized, content can completely change how much interaction a platform has with its audience. Digital marketing experts understand why SEO analysis works which is why you’ll almost always find it on a professional website.

So what is SEO analysis? All in all, SEO analysis can be broken down into a few key aspects.

• Keyword Interaction
• Volume
• Format
• An understanding of Google AI

Furthermore, an SEO specialist takes all of these aspects into consideration when analyzing a company’s platform. Then they would take the data they have gathered and build upon that.

In doing so, these platforms will be compiled with content that will maximize their efficiency and traffic. The more traffic and impressions a platform has, the more impact and influence their business holds.

How SEO Analysis Works

Now that we have talked about what SEO analysis is, let’s talk about how it works.

When a company partners with an SEO consultant, they are essentially asking them to find out the why, how, what, and who in regard to their platform audience.

Why is my site receiving/ not receiving web traffic
How can I increase my platform’s efficiency, reach, optimization
What am I missing that is keeping my site from being optimized OR What am I doing right and how do I continue to do so
Who is my sight reaching and why

Moreover, all of these questions allow a company like IT Edge SEO to determine the absolute best marketing strategy moving forward. With the help of service tools such as Yoast, Google Analytics, Facebook Analytics, etc., decisions can be justified using hard data.

Why SEO Consulting is Important

Now that you know how SEO content drives growth and traffic, now you may be wondering why is it so important? SEO content is the deciding factor between a successful business platform and an overlooked one.

Additionally, when a company is partnered with a business like IT Edge SEO, they are under a mutual understanding. That understanding is built around sharing a common goal.

Moreover, SEO consulting is not only about metric and hard data analysis. SEO consulting is about having a site be monitored and improved constantly in a logical fashion.

To conclude, a site that is search engine optimized, is a site that is built and tended to with the intentions of improvement. This is always at the core of our digital marketing team’s initiative.

What does an SEO Specialist do?

An SEO specialist can wear many hats. In most cases, an SEO specialist is someone who does the following:

• Copy for site
• Copy for ads
• Digital Marketing analysis
• Multi-platform content 0ptimization
• Anything that pertains to the marketing, copyright, or improvement of one’s digital platform

While an SEO specialist can specialize in any of these aspects of digital marketing, they are typically doing many of them. All of these fields build upon each other and overlap.

How to Get Started with your Company’s SEO Analysis

Getting started with SEO analytics, can seem daunting and difficult at first. Luckily, companies like IT Edge SEO are built around making that process as easy and stress-free as possible.

Furthermore, never has optimizing a website or social media platform been more accessible to businesses of all sizes. Partnering with a company that specializes in SEO content gives a business an edge over their competitors.

Any questions or concerns regarding SEO analysis? Please reach out to us at 717.386.9924 to learn more.