If you find yourself just starting out in the world of digital marketing, chances are that you’ve heard people discussing analytics before. You may find yourself asking, “why would I need a marketing analytics service?” Does it really matter how many people see my page? As long as the money keeps coming in, who cares?

These are all normal opinions to have, especially when first diving into the world of digital marketing. Here at IT Edge, we’re experienced digital marketers, so we want to help you understand why a marketing analytics service may be the right decision for your business.

A Marketing Analytics Service Provides You With Exact Results

One of our favorite things about using a marketing analytics service is the ability to see exactly where our traffic is coming from. If all of our analytics gathering software are all linked up, we’ll be able to see exactly how many people came to our website, when they did, how much time they spent there, and where they’re coming from.

Understanding all of these things can help you re-analyze and re-target your audience better. If you’re taking an active position to market your business or your product, utilizing a marketing analytics service can give you a competitive edge. For example, knowing exactly what keywords on your website are doing better than the words will allow you to devote more time to those specific keywords.

In addition to knowing what keywords are performing better than others, you can understand what is making them perform better, how much better they’re performing than all of the others. Additionally, you’ll be able to see what keywords do not draw in traffic to your site, and why you’re gaining visitors for some keywords but not others.

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All of these reasons and more justify a marketing analytics service several times over. Being able to pinpoint where and why your customer base is visiting your website is a tool that has never been accessed in the history of business before. Make sure you take advantage of it.

Even if you don’t know a lot about marketing analytics services, we at IT Edge SEO will make sure that we explore the process with you until you feel comfortable with the information at hand. 

So don’t wait, use that marketing knowledge to your advantage today! Contact us at IT Edge SEO.