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What is an SEO Consultant and Why You Should Care

by | Feb 10, 2021 | SEO Services

An SEO consultant, or a Search Engine Optimization consultant, is essential for a business when creating a platform that is both efficient and relevant. In the era where content is constantly being generated, being ahead of the curve with an SEO consultant is crucial.

So what does an SEO consultant do? A consultant can wear many hats but much of their job includes the following:

  • Copy for website
  • Copy for ads
  • Keyword analysis
  • General site and social platform metric analysis
  • Digital marketing strategy development
  • Blog post optimization
  • Much more

Consider this, any time a site or platform needs to maximize the audience it reaches, SEO analysis is a must. The business world is competitive and a leg-up anywhere can be the difference between a successful business and an unsuccessful one.

How an SEO Consultant can Vastly Improve Your Business

Now that you know what an SEO consultant does, how does that help you, the business owner? For starters, understand that partnering with a good SEO consultant can really positively impact your company.

Moreover, when a company has their site analyzed, they are able to see how their content impacts their audience. They are also able to understand all of the metrics that come along with this such as:

  • User duration
  • Impressions
  • User demographics
  • Organic keyword searches
  • Site discovery analysis
  • Content trends
  • Much more

Additionally, these are just a few of the ways a business is able to see how, why, where, and what is working and not working on their site. These trends can also be tracked not only on a company’s website but also across all social platforms.

Furthermore, getting an SEO consultation is key to developing a proper digital marketing strategy. Furthering your company’s goals and initiatives is much easier when you have a complete understanding of what your audience and customers are experiencing.

Why is SEO Analysis Important for a Business?

When a company’s platform is not optimized, there is a good chance they are not reaching a large audience. Not only is this detrimental to their site’s success but can negatively affect the company as a whole.

Not only will an SEO consultant make your website ideal for Google AI, they will also improve aspects such as:

  • Website flow
  • Content flow
  • Site organization
  • Keyword placement
  • Media optimization and flow
  • Overall site message
  • Much more

While it could be argued that clicks equal cash, SEO consulting is more about furthering the company-client relationship. A consultant can foster this relationship through improving a business’s website.

Tools for SEO Analysis and Consulting

Like mentioned above, there are many tools used by SEO consulting teams and businesses to track site optimization. These tools provide the consultant and the company with hard data.

Additionally, this hard data is then used to create a marketing plan for the company. Not only does an SEO consultant contribute to the company’s efficiency, but also it’s creative direction.

Tools used by SEO consultants and companies include:

Furthermore, all of these tools are simply just that, tools. They are able to give the user metrics based upon a website’s traffic and usage but that’s it.

Moreover, this is why a consultant who specializes in SEO is necessary. They are able to translate and filter all of the metrics being offered by these services.

Getting Started with SEO Consulting

Getting started with SEO consulting has never been easier. With the help of a company dedicated to providing their clients with the absolute best content, SEO consulting doesn’t have to be difficult.

A company like IT Edge SEO specializes in curating and accomplishing a common goal with the client. All decisions and suggestions made with the client are to further promote the business’ initiative.

Any questions or concerns regarding SEO Consultations? Please reach out to us at 717.386.9924 to learn more.


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