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Keyword Research and its Importance in SEO Writing

by | Jun 27, 2021 | Website Builds

Keyword research is one of the first steps to take to bring success to your business.

Every day, thousands of people use search engines to look up questions, information, and most importantly, services. This is where your business comes in.

Are you a large company? Or are you a local shop? Either way, keyword research will help you achieve your goals and see results.

Read more to discover why research changes your perspective of the online world.

Look and Listen: Finding Keywords Meant For You

Researching keywords that fit your business may be daunting, but the results draws sales. First, think about what words consumers search for.

The more basic the keyword, the harder it is to secure it for your company. A high volume of searches means you need to prioritize the lower-ranking words.

Go for the words that your competitors are not using. Then, you will be guaranteed better placement in search results.

That way, your company has a greater chance of bringing in more traffic. The more effort put into keyword research, the more your work pays off.

Take a look below to choose what terms work for your website.

Keyword 2

Types of Keywords and Tracking Tools

Dip your toes into the pool of keyword research by finding what kind of terms to use. Additionally, there are tools to help you.

The two types of words are listed:

  • Short-tail
  • Long-tail

Short-tail words are general and basic, a quick search from a curious consumer. Long-tail words end to be greater than three words and are more in depth.

But, short-tail words are more competitive and harder to secure. It is noted that long-tail words have a better return on investment (ROI) for smaller companies.

Don’t know where to begin finding keywords? There are numerous tracking tools to aid the start of your journey.

A few examples of tools are:

Use these tools to find the terms that best fit your business!

It Helps, Trust Us

You may be thinking, I don’t need keyword research. Or, I can pick any words I want. Sadly, it does not work that way.

You must comprehend what the public is searching for in order to move forward with your business.

Research is reliable, and finding relevant terms gets the ball rolling! Terms help customers distinguish you from your competitors.

These keywords are implemented into your website through writing. SEO blogs are essential to capturing a customer’s attention with keywords.

A good blog draws in more traffic to your website, which in turn brings success.

Keyword 3

Get Searching!

Countless hours of hard work are put into creating the perfect platform for your business.
Take the necessary steps today to stake your claim on invaluable keywords.

Now that you have some basic research information under your belt, you are ready to conquer the world of SEO writing.

Let us help you find the right terms meant for you! If interested, contact IT Edge SEO and we can work together to meet your goals.




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