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Social Media Marketing Company in West Chester

by | May 24, 2022 | Digital Marketing Analytics

Finding the perfect social media marketing company in West Chester doesn’t need to be stressful when you work with IT Edge SEO.

Located on Phoenixville Pike, IT Edge SEO is home to all you need in a social media marketing company. After all, marketing is a key part of your business’s success, especially online.

Millions of people use social media every day, and there are important factors to consider when you decide to use this kind of marketing.

What platforms will you use? What posts will you create? How do I form an audience? All of these questions can be answered by our social media marketing team so you don’t have to worry.

Ready to learn more about our services? Continue reading below!

Types of Social Media and Benefits

With the many social media platforms that are available these days, we’ll help you choose the right ones that will benefit you the most.

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Popular platforms include:

Of course, some companies do better on some platforms than others. We’ll work to find out which route works best for your industry. Social media shows a timeline of you working to build your business.

For example, LinkedIn is great for company employees to connect and network. People post job listings, job announcements, share encouraging quotes, but most importantly, you can advertise your business.

Meta is a far-reaching platform, but many younger generations prefer other forms of social media like TikTok. However, this is a great place for ads, sharing posts, and more. 

Instagram and TikTok are perfect for capturing the inner workings of your business and engaging with your audience. 

Overall, the goal of marketing on social media is to establish your story and then expand your reach within your local community. Every post, comment, like, share, and message spreads the word.

Social Media Analytics

Posting content on social media platforms is just the tip of the iceberg; IT Edge SEO also focuses on social media analytics.

Every step of marketing is crucial, and analytics are no exception. Indeed, they help to ultimately determine what is working and what isn’t.

We can track how well your business is doing, and make adjustments as needed.

Some aspects we track include:

  • Actions taken
  • Likes
  • User responsiveness
  • Impressions
  • Clicks
  • And more!

Moreover, some platforms such as Instagram have their own analytics. On Instagram, you can choose to create a “business account” which shows how your company is performing on the app. 

Lots of platforms offer multiple ways of promoting your business, so there’s no shortage in options. Ultimately, which platforms you use determines the kinds of analytics we offer.

Content Creation

Another perk IT Edge SEO provides when you choose us as your social media marketing company in West Chester is content creation.

Not only will we manage your accounts, but we can also create the content for you if needed. Our team has the photographers and content creators necessary to make your posts for you.

Furthermore, our photos showcase the best images of your business. You choose what goes online.

Interested in learning more? Connect today.


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