Does the best website content writer really exist? Is there solid criteria for a good content writer versus a bad one, or is it all subjective?
Well, in our experience, it’s certainly easy to tell good from bad. How? Analytics.
With different tools like Google Analytics, Google Search Console, SEMRush, and more, a great website content writer will be able to give you the kinds of numbers you want to see.
So, that means more impressions, better results in Google/Bing Search, and higher conversions. Ultimately, more customers and inquiries. That’s the goal.
In today’s blog, we have a brief overview of some of the most important aspects of the best website content writers.
The Best Website Content Writer is Engaging
BOOM – did I get your attention? Okay, random capitalized words aren’t the best strategy here.
Typically, the best website content writer will be able to tie in engaging elements to the text. It can be done with the way that the text worded, phrased, and delivered.
In every website content writer, there are two sides – one, the marketer – and two, the writer. In fact, a great website content writer understands an audience, a demographic, a target, and can write directly to them in their own language.
The Best Website Content Writer is Technical
While marketing is important, there are a lot of technical skills that go into the best website content writer’s tool belt. Often, an average person might not even realize that these tools are in play.
Search Engine Optimization, or SEO, is the tool that we’re talking about here. Engaging copy is good, but does Google or Bing recognize it for search?
Fundamentally, there are certain tools that need to be employed. See how I started this section with a transition?
And see how I’m putting this on it’s own line?
Yeah, that’s all SEO. And see this keyword that’s about to come up – the best website content writers can do it seamlessly.
The Best Website Content Writer Has a Process
Honestly, there’s no point in bashing your head against the wall trying to write engaging content with technical skill. In the best case scenario, it’ll just be hard. In the worst case, you’ll get burnt out and won’t be able to write any more.
Website content writing can sometimes be repetitive, sometimes boring, but often it’s as engaging as you make it.
With the proper formula, you can save time, which saves money, and increases fun – for me, perfecting the formula is it’s own game.
It can be in the way that you format your pages, upload your blogs or posts, or deliver to clients. At the end of the day, a trusted process is everything.
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Did you learn a thing or two about the best website content writers out there? I hope so – and, I hope that you’re able to employ some of those strategies yourself.
Sometimes, it can take months to acquire the skills – both from the marketing end and the technical end – to write proper website content. It can take another couple months, or really years, to perfect the system.
At the end of the day, it can only benefit you to ask an expert or a professional website copywriter. If you’re interested in learning more, send us a message today and we’ll give you a call.