When looking at a website, copywriting is something that we take for granted. While it may just look like a plethora of information about services or products, it’s actually a well defined process that is meant to address several key points.
Good copywriting is easy to miss, but bad copywriting certainly isn’t. If a web page features poor copywriting, it’s easy to pick out. On the other hand, a web page that features good copywriting shouldn’t have you noticing. In fact, it should be doing its job without you even noticing.
So what makes copywriting so important? Why does it matter? Keep reading to find out!
Copywriting Builds Brand Image
One of the several main goals of copywriting is to help build a brand image. If we’re focusing on online copywriting specifically, then dedicating a few pages to your brand can help shape how people view your company.
For example, have you ever noticed how most web pages have an “About” section featured on the menu? This is strategic copywriting. When you’re focusing your efforts on branding, you want those pages to be easily accessible so everybody who visits your website can see them.
Additionally, the content within these sections should be all about your company. There is a time and place to push services and products, and when you’re trying to shape your company image is not one of them. It’s important to let potential clients know about you, why you care, and why you do it.
Copywriting Builds Relatability
Another main goal of copywriting is to bridge the gap between your business and your clients. Let’s face it, business can be extremely personal. You’re more likely to do business with somebody who is similar and can relate to you. Copywriting provides the perfect opportunity for digital marketers to relate to their potential clients.
In service or product pages, it’s important to strike a careful balance between informing the client of what your company does, and relating to them. If you focus on too much information, the client may see it as too “sales-y” and become uninterested in the cold approach. On the other hand, if you focus too much on relatability, the client may not even understand what services or products you’re offering.
A clever workaround for this problem is having several multiple service pages that each target a unique demographic. This way, you can focus on relating to one particular set of clientele on one page, and a completely different set on another. Not to mention, this is a great way to ensure that your website is properly optimized.
Copywriting Builds Strong Sites
As we just talked about, including various pages for different demographics of clients is a great way to ensure that your website is properly optimized. Copywriting and search engine optimization go hand in hand. A good copywriter will conduct keyword research before writing webpages, and be sure to include relevant keywords in the copywriting.
This helps in a variety of ways. First, the copywriting is including relevant keywords, which in turn will help your web page rank higher. Second, the search engine algorithm detects that you’re producing a large amount of original content, which will also help your website rank higher. And finally, you’re including enough relevant content for every possible service and demographic. This may not have a direct effect on your analytics, but the more pages that are available on your website, the more likely somebody is to find those pages when searching for relevant information.
Contact IT Edge SEO Today!
Want to get started with copywriting, but don’t know how? Don’t worry, IT Edge SEO is here for you. Our copywriting staff is experienced and knowledgeable about all of the processes that go into copywriting. All you have to do is tell us about your business. We’ll take care of the rest!
Create a clearer brand image, relate to clients, and build stronger websites. Start copywriting today! To begin this process, contact IT Edge SEO today.