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Local SEO for Small Business and Why it Matters

by | Mar 26, 2021 | SEO Services

Local SEO (Search Engine Optimization) is one of the most important aspects of digital marketing for physical businesses. Optimizing this part of your virtual presence, can make all of the difference.

Additionally, no matter the size of your business, local SEO is crucial for getting your business in front of people. In today’s modern age where digital platforms can make or break a business, getting your local SEO together is necessary.

Moreover, local SEO is the difference between your business showing up on local searches and it becoming lost in the vast abyss of search queries. Understanding local SEO is essential for the modern business.

Being Aware of Local on Page SEO

Local on-page SEO is an aspect of content writing that includes keyword selection and location placement. This means a site admin would strategically place specific keywords and location names to tell Google AI what the page is about.

In doing so, this location and keyword plug allows Google to pick up on the site content and rank it higher in the search. For instance, if a bakery in Philadelphia wants to advertise their delivery services, they would possibly make a page consisting of:

A keyword advertising their services (free delivery services, food delivery services, bread delivery, etc.)
A location plug (Philadelphia, PA)

Furthermore, these things in conjunction with one another work together to create an optimized page for local SEO. These aspects of local on-page SEO are crucial for a business.

Optimizing your NAP

Your business’s NAP, or Name, Address, and Phone number, must be mentioned on every page of your site. This is another aspect of local SEO that majorly contributes to your site ranking.

Now, this doesn’t mean you need to mention your business’s information in the middle of the service page. You should simply place your NAP somewhere more inconspicuous but still obvious on the page such as the footer.

Moreover, using popular sites such Google My Business, Yelp, Apple Maps, etc. helps user determine if they need more consistency in their NAP. Using these tools and information will make a company’s local SEO more powerful.

Links, Links, Links

Using links on your page is a way to direct users to either other pages on your site or to another credible source. These two important styles of links are called internal links, and backlinks.

As you can probably guess, internal links are links within the content that direct users to other pages within the same website. These links are great for user experience and Google ranking.

Additionally, the other form of link, backlinking is a bit more complicated. Backlinking refers to both links that route users to your page and links on your page that route to external sites.

While it is important to have links on your page to link to other credible sources within the digital community, external backlinks are more important. This means that you can receive traffic from other websites who are referencing your content.

Stay Away From These

While there are a set of rules and strategies to increase local SEO, it is possible to over-do it. Google has certain protections set in place to keep websites from keyword packing and taking advantage of the system.

Moreover, these checks and balances level the playing field in the world of local SEO. With these regulations and rules in place to keep things fair, any company of any size can have an effective virtual presence.

Any questions regarding local SEO? Please reach out to us at 717.386.9924 to learn more. 

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