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Your Guide to Tracking Marketing Analytics

by | Nov 22, 2021 | Marketing

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IT Edge SEO has it all when it comes to tracking marketing analytics. Trust us, we understand how difficult it is to comprehend how tracking and traffic work. That’s why we’re here to do it for you.

Tracking marketing analytics for your business is more important than you think. Honestly, it helps you understand who visits your website and what they do it on.

That way, you determine how to improve your website to better appeal to your audience. Understanding how data affects your business is one of the first steps to success.

Interested in learning more? Read on to learn about tracking marketing analytics.

Trends and Traffic Tools

Technology has greatly progressed in recent years, which means we have the capability to use specific trends and traffic tools to track data on your website.

These tools give us feedback in order to process how the content, pages, and products on your website affect our traffic. Understanding this feedback helps us figure out how to make future content for you.

Some of the valuable tools we use are:

We employ these tools for different reasons.

First, Google Analytics holds the ability to track how long someone spends on your website. It also views how they found your website, which is helpful for ad placement and keyword searching.

Second, those with a Google My Business account are able to change how their business profile appears to visitors. 

Meaning, your business account analyzes a visitor depending on their personal data. Thus, it allows for your company to make changes to the website to match the visitor.

Finally, Google Search utilizes analytics to see what keywords users type in to find the website. It stays up-to-date with possible security issues. Additionally, it creates a list of websites that link your company.

These tools are vital in the journey to understanding your business’s website traffic and how we can improve it.

Using Social Media to Track

In addition to other tools, certain social media platforms can be used in tracking marketing analytics. All tools, tips, and tricks we use are for the benefit of our customers. 

Obviously, our main goal is to ensure that you’re satisfied and see growth in your company. It takes time and effort to make a change, but IT Edge wants to be there every step of the way. 

Social media platforms available for tracking include:

  • Facebook
  • LinkedIn
  • Instagram

If your business stays active on these platforms, data can be analyzed to help discover more ways to boost your content.

Notably, Facebook analyzes post engagement, who your posts reach, the “likes,” comments, and stories uploaded. It helps you figure out what content needs to be uploaded in order to successfully reach your target audience.

LinkedIn holds a variety of services for those without or without a premium membership. For instance, the platform utilizes profile analytics and tracks who visits your page. Additionally, it analyzes the metric data regarding your posts’ likes, comments, or shares.

Moreover, Instagram also contains similar services. It mainly subscribes to audience interaction, post reach, and building a larger following so you gain a stronger presence.

Overall, IT Edge SEO uses all these different tools and platforms for your benefit!

Tracking Marketing Analytics with IT Edge SEO

If you believe this article provided more information about tracking marketing analytics, get in touch with us today to get started!

Yes, marketing analytics are tricky, but not when you partner with an experienced team. Data tracking ensures that your business does well. We want to see you thrive!

So, contact us on our page or give us a call at 717.386.9924 for more information.


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