When it comes to a Facebook Ad Agency in Chester County, there are a few things you should know. Fundamentally, there are a lot of things that you should be wary of when making your choice.
While discovering a new individual or agency can be fun, there are certain aspects that make a good agency great. In this blog post, we will uncover the secrets of the best agencies in the area.
If you’re interested in digital marketing or local facebook ad agencies, you’re in the right place. Read on, and enjoy!
A Facebook Ad Agency in Chester County Should Know Design
First of all, there are a lot of elements on the creative side to consider. Some of these different creative elements include:
- The specific words that you want on the ad
- Keywords incorporated into the ad text
- “Call to action” words that encourage the prospect to take a desired action
- Photography and videography
- Graphic design and image edits
- Image branding in logos, colors, and more!
These are just a few of the aspects that are involved in Facebook Ad creation. There is a whole world of Facebook ads, and the best Facebook Ad agency in Chester County would be able to walk you through each and every step.
Now that the creatives are set in place, a Facebook ad agency should consider actual results. This is where analytics come in.
How Are Analytics Important?
Typically, a Facebook ad agency in Chester county may not consider the fact that Analytics play a vital role in ad creation.
Some agencies will simply create an ad, or deliver an ad that you created, with no care for YOUR success. This, of course, is not a quality of the best Facebook Ad agency in Chester county.
Alternatively, a proper company has your best interest in mind. While it may be easier to churn ads without care, this is not an effective strategy for growth.
Some of the analytics tools that a Facebook ad agency may use include:
- Facebook Insights
- Facebook Ad Manager
- Facebook Pixel
With a combination of these tools, you can track a lot of actions from your Facebook ads. Especially in Chester county, there is an expectation for high-quality services. With the incorporation of analytics, you can rest assured that your Facebook ad agency is taking the proper steps.
These analytics can track many aspects of your ad success, such as:
- How many times your ad is viewed (impressions)
- How many times your ad is interacted with (clicks)
- How users take action on your page (conversions)
With the perfect combination, you can learn a lot about how people interact with your ads and with your content as a whole.
So now that you have the ad, and you have the analytics, what now? Well, by comparing different ads, you can make the best decisions for your marketing strategy. That’s where tests come in.
Do They Run Tests For Your Ads?
The best Facebook Ad agency in Chester County will know how to leverage all of that great data. As mentioned, you’ll be able to track views, clicks, conversions, and more using the tools that Facebook provides.
You’ll even be able to properly target your ads towards people that are most likely to take action.
But, I’m sure that you have a lot of amazing features for your products or services that you’d like to present to the public. That means you’ll want to run different ads. Or, you may just have one thing to highlight, but there are hundreds of different ways to present that information.
That’s where A/B Testing (a.k.a. Split Testing) comes in. A proper Facebook Ad agency in Chester County will create two different variations of the same ad. This variation can be:
- The image on the ad
- The headers on each ad
- Ad formatting
- Ad placement
- Audience delivery
- And more!
For example, you can create one Ad with the headline of “Best Plumber”, and another with the headline “Greatest Plumber”. By tracking the analytics on each ad, we can determine which performs the best. We take the best performer, and then pair that up against a new challenger. So on, and so forth.
The process isn’t extraordinarily complicated, but it takes time and precision to do properly. But, if you’re working with the best Facebook Ad agency in Chester county, you can rest assured that they’ll take these steps.
Find a Facebook Ad Agency in Chester County You Can Trust
Please, do your research! Make the calls. Rather than going with the first agency you find, make sure they have all of the competencies that you’ll need for a successful campaign.
When you make the decision, you’ll be well-equipped (after this blog!) to know how to drive a successful campaign. There are a lot of additional components to running Facebook Ads, but these are a few of our favorite differentiators.
If you’re interested in learning more about Facebook Ads, give us a call. IT Edge SEO is a local Facebook Ads agency in Chester County, and we’d love to chat.
Best of luck on your Facebook Ads Agency search!